Privacy Policy

Effective November 8, 2026

Treasure Valley App ("we," "us," "our") builds a mobile app that helps people find places to eat, play, and explore in the Treasure Valley region of Idaho. This policy explains what data we collect, how we use it, and the choices you have.

Information we collect

When you create an account or use the app, we collect:

• Account info: your email address and, if you sign up with email, a password (stored in scrambled form by our authentication provider, Supabase). If you sign in with Apple or Google, we receive your name and email from them, or the private relay address Apple gives you if you choose to hide your email.
• Profile info: optional display name and photo, the areas and moods you pick, and your referral code.
• App activity: listings and events you save or mark as visited, places and events you suggest, events you add to your calendar, and guides you view. Saves and visits are stored on your account so they follow you to a new phone.
• Plan conversations: what you type in the Plan tab and the replies you get. See "The Plan tab and AI" below.
• Purchases: whether you have a subscription or trial, which plan, and when it renews. Apple handles the payment. We never see your card.
• Device info: device type, operating system version, app version, and (if you grant permission) a push notification token.
• Invite links: when you tap the button on an invite or shared event page, we keep a scrambled (hashed) record of your network address for up to 7 days. If you install the app within a day, this lets us credit the friend who sent you. We do not store the address itself or use the record for anything else.
• Location: if you allow it, the app uses your location to show places and events close to you. If you also turn on "Nearby alerts," your phone checks in the background whether you are near a place you saved, so it can send you a heads-up. You can change or turn off location access at any time in iOS Settings.

The Plan tab and AI

The Plan tab uses artificial intelligence to suggest outings. When you send a message there, the text of your conversation, the areas and preferences you have picked, and the places you have saved or visited are sent to our AI provider, Anthropic, which writes the reply. Your message is also sent to Voyage AI to find matching places and events. We do not send them your name, email, or location. The app asks for your OK before your first Plan message.

We keep your Plan conversations so you can come back to them, and we review them, including with automated tools, to find gaps and improve suggestions. AI replies can be wrong. Check hours and details with the venue before you go.

Analytics and session replay

We use PostHog to understand how the app is used and to fix bugs. This includes anonymous product analytics and session replay. Session replays mask all text you type and do not record passwords or private input. We do not sell this data or share it with advertisers.

Advertising measurement

We advertise the app on Facebook and Instagram. To see which ads work, we use tools from Meta:

• In the app: the Meta SDK tells Meta when the app is installed and opened, and RevenueCat tells Meta when a free trial or subscription starts. iOS asks whether you allow tracking. If you say no, Meta still gets these events, but without your device's advertising identifier.
• On our website: the Meta Pixel records page visits and taps on the App Store button, so we can show our ads to people who have visited.

We never send Meta your name, email, saved places, location, or Plan conversations. You can change the tracking setting any time in iOS Settings under Privacy & Security, then Tracking, and you can control the ads you see in your Facebook or Instagram ad preferences.

Third-party services

These companies process data for us so the app can work. They may only use it to provide their service to us.

• Supabase: stores your account, profile, and app data.
• Apple and Google: sign-in, if you choose to sign in with them.
• Anthropic: writes replies in the Plan tab.
• Voyage AI: matches your searches and Plan messages to places and events.
• RevenueCat: keeps track of your subscription status.
• PostHog: product analytics and session replay.
• Meta: measures our Facebook and Instagram ads (see "Advertising measurement").
• Resend: sends our emails: account emails such as password resets, and the updates described under "Email from us."
• Apple Push Notification Service: delivers push notifications you have opted in to receive.
• Expo: mobile app runtime and update delivery.

Email from us

When you create an account we use your email address to send you updates about the app: a short welcome series, picks for the weekend based on the interests and areas you chose and the places and events you have saved or been to, reminders for events you saved, a monthly recap of your passport, and occasional notes about your trial or subscription. Every one of these emails has an unsubscribe link, and one tap stops them all. We do not share your email address with anyone for their own marketing.

What we do not do

• We do not sell your personal data.
• We do not share your name, email, saved places, location, or Plan conversations with advertisers or ad networks.
• Outside the Meta ad measurement described above, we do not track you across other apps or websites.

Your choices

You can:

• Turn off push notifications and location access in your device settings at any time.
• Unsubscribe from our update emails with the link at the bottom of any of them. Account emails, such as password resets, still go out.
• Delete your account in the app: open Settings and tap Delete Account. This removes your profile and the data tied to it. You can also email us and we will do it within 30 days. Deleting your account does not cancel a subscription; cancel that in your Apple ID settings.
• Skip the Plan tab if you would rather not use the AI feature. The rest of the app works without it.
• Request a copy of the data we hold about you.

Children

Treasure Valley App is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Changes to this policy

We may update this policy from time to time. If we make material changes, we will update the effective date above and, where appropriate, notify you inside the app.

Contact

Questions, requests, or concerns? Email hello@treasurevalley.app.